Don't grow older. Grow bolder.
This spot is part of an awareness campaign about colon cancer created on behalf of AMSURG.
The American Cancer Society has lowered its recommended age for screenings from 50 to 45, so our goal was to create a campaign that reflects the reality that being of age for colon cancer screenings doesn't mean you're elderly. Or that your life is any less active or interesting than it used to be.
Gold Winner, 36th annual Healthcare Advertising Awards
Director, Cinematographer, Editor: Philip Heinrich
Script and Concept by: Doug Simpler
Producers: Philip Heinrich, Doug Simpler
Production & Costume Design: Philip Heinrich
Motion Graphics: Jekris Certeza, Philip Heinrich
Artwork: Rachael Round
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