The Art of Medicine.
This piece was created for a 2020 physician leadership conference.
Shot entirely on greenscreen with a digitally animated environment with Steadicam, the piece features a commissioned spoken word poem by writer/performer Javon Rustin on the heroism of medical professionals, accompanied by original music.
Below: a behind-the-scenes look at the production process.
Gold Winner, 37th annual Healthcare Advertising Awards
Director, Screenwriter, Editor: Philip Heinrich
Poetry Written & Performed by: Javon Rustin
Producers: Chris Rodriguez, Cathy King
Executive Producer: Doug Simpler
Cinematographer: Aaron Youngblood
Art Director: Greg Beutel
On-set VFX Supervisor: Brad Herbert
Digital Compositor: Richard Van De Steenoven
Animation: Jekris Certeza
3d Modeling: Pablo Marín
Music by: Jekriz Certeza, Philip Heinrich, Hugo Lee, Gergő Bille
Wardrobe Stylist: Janet Schwarz
Steadicam Operator: KC Kennicutt
Concept by: Doug Simpler
Video is presented here for portfolio purposes only.
The Art of MedicineVideo Spot
The MomentProject type
Grow BolderVideo Spot
Exactly As They AreShort Film
Bricks in MotionFeature Film
Your Ortho SolutionVideo Spot
Saved in SecondsCommercial Web Series
Your Sight MattersVideo Spot
Job Interview Pro-TipsCommercial Video
Women in MedicineVideo Spot
End Surprise CoverageVideo Spot