The Art of Medicine.

This piece was created for a 2020 physician leadership conference.

Shot entirely on greenscreen with a digitally animated environment with Steadicam, the piece features a commissioned spoken word poem by writer/performer Javon Rustin on the heroism of medical professionals, accompanied by original music.

Below: a behind-the-scenes look at the production process.

Gold Winner, 37th annual Healthcare Advertising Awards

Director, Screenwriter, Editor: Philip Heinrich
Poetry Written & Performed by: Javon Rustin
Producers: Chris Rodriguez, Cathy King, Philip Heinrich
Executive Producer: Doug Simpler
Cinematographer: Aaron Youngblood
Art Director: Greg Beutel
On-set VFX Supervisor: Brad Herbert
Digital Compositor: Richard Van De Steenoven
Animation: Jekris Certeza
3d Modeling: Pablo Marín
Music by: Jekriz Certeza, Philip Heinrich, Hugo Lee, Gergő Bille
Wardrobe Stylist: Janet Schwarz
Steadicam Operator: KC Kennicutt
Concept by: Doug Simpler

Video is presented here for portfolio purposes only.