As part of my work for Envision Healthcare, I wrote, directed, and produced this spot promoting cataract awareness for seniors who would benefit from cataract removal surgery. The spot was used on social and website outlets to promote a group of ophthalmology centers around the country. Working closely with a consulting ophthalmologist, we created a story that shows the progression of cataracts as a woman watchers her granddaughter grow up. The spot was shot and edited in 4k resolution in order to assure flexibility for potential future use cases.
The project was completed with a budget of $9000, excluding my labor on the project but including all cast and crew expenses.
Writer, Director, Producer: Philip Heinrich
Associate Producer: Doug Simpler
Music Composed by: Philip Heinrich
Cinematographer: Aaron Youngblood
Video presented here for portfolio purposes only.